Nike Kids

Gen Alpha is the least active generation in human history. They’re leaving traditional sports in record numbers but are finding movement through play.

Sports Lab is a series and space co-created with kids, for kids. The Lab is an interactive campus, experimental incubator, a state-of-the-art play zone where experiments and movement collide. Where kids get to ideate and experiment—teaching us about their new world of sport*.

It’s here to push the potential of PLAY.

FUN WITH PURPOSE

The Lab empowers all kids to see themselves as athletes and co-create the future of sport on their terms. It’s not only a place where they can engage in active play – they can also have deeper conversations around mental health, social issues, and beyond, with a little bit of help from special guests and the Lab’s supercomputer, Max.

Ep. 01 - Balance Like a Boss with Corinne Joy

In the Sports Lab, if you’re moving, you’re an athlete! First up, do-it-all actress/singer/dancer Corinne Joy shows us how to balance like a boss, then Isaiah breaks out the bubble suits for a brand new game!

Ep. 02 - Tackle Anything with Makena Cook & Willie McGinest

Warm up for the big game in the Sports Lab! In this episode, Makena Cook puts her own spin on football drills and 3X Super Bowl Champ Willie McGinest helps everyone conquer their fears. Will there be end zone dancing? Only one way to find out!

Ep. 03 - Pressure’s On with Isabelle “Jiggy” Escribano

The pressure’s on when hooper “Jiggy” Escribano visits the Sports Lab. Watch Jiggy dunk on the Agents of Play, learn how to handle pressure, and teach Isaiah a whole new way to ball!

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CD: Lauren Kusmierczak
ACDs: Graham Wesley Lewis & Fairfax Buchanan Banks
Senior Art Director: Lauren Bruno
Copywriter: Sam Oh
Motion Designer: Goran Krstic
Producer: Autumn Hymes