fitbit
Burn calories, give calories. It’s that simple.
Introducing fitforfood -- a program that let fitbit users donate the calories they burned in the form of meals for people who actually need them: America’s hungry.
CCO: Hunter Hindman
ACD: Rob Calabro
Copywriter: Graham Wesley Lewis
Art Directors: Jeff Lam & Brian Vandeputte
Head Developer: Aaron McGuire
Developer: Abby Young
Producer: Jen Bernard
Recognition:
One Show - Finalist (Interactive)