Airbnb x 3.1 Philip Lim

I can’t say I’ve ever been asked to write a box before, but this, was no ordinary box. This was for the release of a limited edition of pajamas created by airbnb and 3.1 Philip Lim. These sleep sets were inspired by some of the most iconic and popular destinations on Airbnb: Nashville, the Hudson Valley and Palm Springs. To reflect the mood of the campaign, See You in My Dream, and put travelers in an alternative headspace, each box was adorned with a surreal, sensory kaleidoscope of words.

Disclaimer: Please excuse the presentation on this one. COVID-19 hit before we were able to do a proper product shoot.

GCD: Ekin Seker McLean
Creative Lead (Copy): Graham Wesley Lewis
Creative Lead (Design): Andrea Nguyen
Producer: Stephanie Albala
Production Design: Public Library

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